Musk takes the wheel at Tesla
Musk leads Tesla’s 2004 Series A, becomes chairman and largest shareholder, and sets the strategy that builds the company.
~$6.5M (of ~$7.5M)
Series A investment
Chairman & largest shareholder
Role
Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning. In February 2004, Elon Musk led the company's ~$7.5 million Series A round — investing about $6.5 million of his own money, by far the largest stake — and became chairman of the board and Tesla's controlling shareholder.
From the start Musk was far more than a passive investor: he drove product decisions, recruited talent, and in 2006 published the "Secret Master Plan" that would guide Tesla for the next two decades — build a high-end sports car, use that money to build a more affordable car, then a mass-market car, all while providing clean energy.
When the 2008 crisis nearly killed the company, Musk took over as CEO and poured in his remaining personal fortune. A 2009 settlement formally recognises him, Eberhard, Tarpenning, JB Straubel and Ian Wright as co-founders.
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